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Real Estate Technology at a Crossroads |
Commentary by Mourad Zerroug |
Real estate is at a crossroads on which core trade practices will be redefined forever. The industry's technology is no longer focused on one-off activities like forms, scanners and email. It's focused instead on building success into a larger ecosystem that comprises intelligent systems, streamlined workflows, machine learning, social media and consumer apps. Technology is moving so fast in this direction that real estate professionals essentially have two choices: embrace technology or stay behind. What's behind this technological shift? My thought is that the industry has recognized that an overabundance of specialized products is making things more difficult than they ought to be. After all, who wants to use multiple solutions that have their own logins and ...
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